Post by account_disabled on Dec 4, 2023 0:09:25 GMT -6
Publication date :March 14, 2019 Flipboard Reddit Pinterest WhatsApp E-mail Thanks to more transparent data protection regulations, companies can now offer a secure environment to consumers and enhance a unique experience across the entire customer journey. A column by Stéphane Amarsy , founder of Inbox Regain consumer trust In this digital age and the exponential volume of data collected on a daily basis, the question of customer trust is crucial.
In 2017, only 10% of customers worldwide felt they had sufficient control over their personal data (CSA studies). With the entry into force of the GDPR, the collection and processing of this data must be done transparently, fairly and with the explicit consent of the customer. The Country Email List regulation imposes on companies the obligation to explain in a clear and intelligible manner the purpose of the use of this data and for what duration it may be used. The GDPR rebalances the relationship for the benefit of the consumer by strengthening their rights with a secure framework. Faced with this new situation, the company must not only adapt to this new balance but above all take advantage of it more quickly than its competitors by offering its customers a much more relevant experience than in the past.
The time for hybridization between humans and Artificial Intelligence has come. Human intervention cannot be sufficient to manage the enormous volumes of data that companies face on a daily basis and in no case can it offer a unique experience to each customer requiring them to make thousands or even hundreds of thousands of relational decisions. Algorithms will then become new “collaborators” of marketers! To establish a relationship of trust and lasting mutual value, the company must embark on the path of hyperpersonalization in order to be ever closer to each of its customers. But to succeed in this challenge, it is essential to integrate artificial intelligence into marketing organizations. The question for a company is therefore no longer whether it wants to take this turn but when and how. It's a question of survival in a world that is changing profoundly faster than we think.
In 2017, only 10% of customers worldwide felt they had sufficient control over their personal data (CSA studies). With the entry into force of the GDPR, the collection and processing of this data must be done transparently, fairly and with the explicit consent of the customer. The Country Email List regulation imposes on companies the obligation to explain in a clear and intelligible manner the purpose of the use of this data and for what duration it may be used. The GDPR rebalances the relationship for the benefit of the consumer by strengthening their rights with a secure framework. Faced with this new situation, the company must not only adapt to this new balance but above all take advantage of it more quickly than its competitors by offering its customers a much more relevant experience than in the past.
The time for hybridization between humans and Artificial Intelligence has come. Human intervention cannot be sufficient to manage the enormous volumes of data that companies face on a daily basis and in no case can it offer a unique experience to each customer requiring them to make thousands or even hundreds of thousands of relational decisions. Algorithms will then become new “collaborators” of marketers! To establish a relationship of trust and lasting mutual value, the company must embark on the path of hyperpersonalization in order to be ever closer to each of its customers. But to succeed in this challenge, it is essential to integrate artificial intelligence into marketing organizations. The question for a company is therefore no longer whether it wants to take this turn but when and how. It's a question of survival in a world that is changing profoundly faster than we think.